The OEM cup holder in the SC is pretty shallow and narrow and can only fit small drinks. With this Cup holder you'll be able to fit almost any drink. You can also customize the color of the top section of the cup holder and the bottom part as well as the design on the bottom. Or just buy all black like everyone else does...
The Premium version has a design at the bottom of the cup holder, so you can pick up your cup to show your buddies your cool design in your cup holder.
This is the even DEEPER version that sits almost flush with the top of the trim.